PM Modi’s Inspiring Meri Maati Mera Desh Campaign Unites India!

Meri Maati Mera Desh Campaign

  • The Meri Maati Mera Desh campaign is a nationwide effort to commemorate the sacrifices of freedom fighters and celebrate India’s 75th year of independence.
  • The campaign runs from August 9th to August 30th, 2023.
  • Various programs, such as dedicating Shilaphalakams to freedom fighters, Panch Pran Pledge, and tree planting, are part of the initiative.
  • An “Amrit Kalash Yatra” will carry soil from all over India to create an “Amrit Vatika” in Delhi.
  • The Meri Maati Mera Desh campaign promotes unity, patriotism, and environmental consciousness.
  • A website,, facilitates participation and taking the Panch Pran Pledge.
  • The campaign concludes on August 30, 2023, in New Delhi.
Strengthening Unity and IntegrityPromote a sense of unity and oneness among citizens.
Remembering Freedom Struggle MartyrsHonor and remember those who sacrificed for independence.
Increasing Awareness About Environmental ProtectionRaise consciousness about the importance of environment.
Promoting Patriotism and NationalismFoster love for the country and nationalistic values.
Table 1: Major Objectives of “Meri Maati Mera Desh” Campaign

“Har Ghar Tiranga” Initiative

Hoisting the National Flag

  • “Har Ghar Tiranga” encourages citizens to hoist the national flag at their homes.
  • This year, it is celebrated between August 13th and 15th, 2023.
  • People can hoist the Tiranga, take a selfie, and upload it to the Har Ghar Tiranga website.

Return of Artifacts

Recovered Cultural Treasures

  • Recently, the United States returned ancient artifacts to India.
  • These artifacts include sculptures, idols, and artwork that date back hundreds of years.
  • The artifacts are made from terracotta, stone, metal, wood, and more.
  • The PM expressed gratitude to the US government for returning these cultural treasures.
  • India continues to make efforts to stop the theft of its cultural heritage.

Collective Efforts in Natural Calamities

Solidarity During Natural Disasters

  • Recent natural calamities, including flooding and landslides, have impacted several regions in India.
  • Local people, NDRF personnel, and the administration worked tirelessly to combat these disasters.
  • The power of collective efforts, often referred to as “Sarvajan Hitaaya,” emerged during these times.

Focus on Water Conservation and Tree Plantation

Amrit Sarovars and Water Recharge

  • The phase of heavy rainfall is significant for tree plantation and water conservation.
  • More than 60,000 Amrit Sarovars have been constructed as part of ‘Azadi ka Amrit Mahotsav’.
  • Over 50,000 more Amrit Sarovars are under construction.
  • Initiatives like recharging wells with rainwater help improve groundwater levels.

Public Participation in Environmental Initiatives

Public Awareness and Participation

  • People’s participation in planting trees is evident, with a recent record of planting 30 crore trees in a single day.
  • Unique methods, such as turning wells into water recharge systems, are being employed to enhance water conservation.
  • Citizens are actively engaged in preserving flora and fauna through art.
  • Awareness is being spread on the importance of nature conservation.
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Cultural Awakening and Pilgrimage Sites

Awakening of Cultural and Spiritual Heritage

  • The “Sawan” month has brought numerous devotees to the Jyotirlingas.
  • Pilgrimages like Ayodhya, Mathura, and Ujjain are attracting more visitors.
  • India’s spiritual and cultural richness draws people from all over the world.
  • Notable examples include tourists visiting Banaras and unique stories like the American Amarnath Yatra pilgrims.

Empowerment of Women in Hajj Pilgrimage

Empowering Women in Hajj Pilgrimage

  • Over 4,000 women recently performed the Hajj pilgrimage without a male companion.
  • Women coordinators were appointed to assist them.
  • Changes in Hajj policy have been well-received and have empowered women to fulfill their spiritual journey.

Global Recognition of Indian Yoga and Art

Prominence of Yoga and Art

  • Individuals from around the world, such as a 100-year-old French yoga practitioner, recognize the power of yoga and its contribution to their well-being.
  • Artists, including Suresh Raghavan and the painters from Ujjain, preserve cultural knowledge and artistic traditions.
  • Yoga and India’s art are making their mark on the global stage.
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Key Programs of Meri Maati Mera Desh Campaign

Meri Maati Mera Desh Campaign

1. Dedication of Shilaphalakams

  • Memorial plaques, known as Shilaphalakams, will be installed in village panchayats.
  • These plaques bear the names of those who laid down their lives for the nation, representing their enduring spirit.

2. Taking the Panch Pran Pledge

  • People from all walks of life are invited to take the Panch Pran Pledge.
  • The pledge is a commitment to make India a developed nation, eradicate the remnants of the colonial mindset, uphold our rich heritage, foster unity and solidarity, fulfill our civic duties, and respect those who protect the nation.

3. Vasudha Vandan: Creating the Amrit Vatika

  • An essential component of the campaign involves the creation of an “Amrit Vatika” using 75 saplings of indigenous trees.
  • This Amrit Vatika symbolizes India’s commitment to the principle of ‘Ek Bharat Shreshtha Bharat’ (One India, Best India).

4. Veeron Ka Vandan: Honoring Freedom Fighters

  • This initiative pays homage to our freedom fighters and brave individuals who protect the nation.
  • Their contributions and sacrifices will be recognized and celebrated.

5. Hoisting of the National Flag and Singing of the National Anthem

  • In a display of deep patriotism and national pride, the national flag will be hoisted, and the national anthem will be sung.
Dedication of Shilaphalakam (Memorial Plaques)Installation of nameplates dedicated to freedom fighters.
Taking the Panch Pran PledgeCommitment to make India developed, uphold heritage, unity, fulfill civic duties, and respect protectors of the nation.
Vasudha Vandan (Creation of Amrit Vatika)Planting 75 saplings of indigenous trees for environmental conservation.
Veeron Ka Vandan (Honoring Freedom Fighters)Recognizing and honoring the sacrifices of freedom fighters and their families.
Hoisting of National Flag and Singing of AnthemPatriotic gestures to instill national pride.
Table 3: Actions in the Meri Maati Mera Desh Campaign

Mass Participation through the Meri Mati Mera Desh Campaign Website

Pledge and Participation

  • To encourage mass participation or “Jan-Bhagidari,” the campaign has launched a dedicated website:
  • People can upload selfies holding soil or an earthen lamp on this platform.
  • By doing so, they take the Panch Pran Pledge and express their commitment to India’s development, heritage, unity, and respect for those who protect the nation.
  • Participants can also download a digital certificate of their participation from the website.

Azadi ka Amrit Mahotsav: A Historical Journey


  • The Meri Maati Mera Desh campaign is the concluding event of the “Azadi ka Amrit Mahotsav,” a historical journey that began on March 12, 2021.
  • The Amrit Mahotsav has seen over 2 lakh programs organized across India, showcasing widespread public participation and a deep sense of patriotism.
Programs in Memory of Freedom Struggle MartyrsCommemorating the sacrifices of heroes in villages and cities.
Planting of Indigenous PlantsInitiatives for environmental protection through planting trees.
Awareness Programs About Environmental ProtectionEducational programs to raise environmental awareness.
Closing Ceremony in Delhi (August 30, 2023)Grand finale in New Delhi to conclude the “Meri Maati Mera Desh” campaign.
Table 3: Key Campaign Events

Conclusion: Celebrating India’s Rich Heritage and Collective Spirit

In his Mann Ki Baat address, Prime Minister Narendra Modi celebrated India’s cultural diversity and the resilience shown in the face of natural calamities. The Meri Maati Mera Desh campaign encapsulates the nation’s commitment to honoring its freedom fighters, protecting the environment, and fostering a sense of unity and patriotism.

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The return of ancient artifacts reaffirms India’s cultural heritage, while public participation in environmental initiatives signifies a growing awareness of the need for conservation. India’s spiritual and cultural treasures continue to attract global recognition, contributing to the nation’s identity and pride. The collective spirit of the Indian people shines brightly in the face of challenges and adversity.

FAQ: Frequently Asked Questions about Meri Maati Mera Desh Campaign

1. What is the Meri Maati Mera Desh campaign?

The Meri Maati Mera Desh campaign is a nationwide initiative launched by the Government of India to commemorate India’s 75 years of independence. It aims to honor the nation’s heroes, strengthen unity and integrity, and promote environmental awareness.

2. When was the campaign officially launched?

The campaign was launched on August 9, 2023, coinciding with India’s Independence Day celebrations.

3. When will the Meri Maati Mera Desh campaign conclude?

The campaign will conclude on August 30, 2023, with a grand finale in New Delhi.

4. What is the “Azadi ka Amrit Mahotsav,” and how is it related to this campaign?

The “Azadi ka Amrit Mahotsav” is a historical journey that began on March 12, 2021, and witnessed over 2 lakh programs across India. The Meri Maati Mera Desh campaign is the concluding event of this Mahotsav.

5. What are the key objectives of the campaign?

The campaign’s primary objectives include strengthening the unity and integrity of India, remembering the martyrs of the freedom struggle, increasing awareness about environmental protection, and fostering patriotism and nationalism.

6. How can I participate in the Meri Maati Mera Desh campaign?

You can participate by taking the Panch Pran Pledge, uploading a selfie holding soil or an earthen lamp on the campaign’s website, and engaging in various campaign activities in your local area.

7. What is the Panch Pran Pledge?

The Panch Pran Pledge is a commitment to make India a developed nation, eradicate remnants of the colonial mindset, uphold India’s rich heritage, foster unity and solidarity, fulfill civic duties, and respect those who protect the nation.

8. What are Shilaphalakams, and how are they associated with the campaign?

Shilaphalakams are memorial plaques installed in village panchayats to commemorate the heroes who laid down their lives for the nation. They bear the names of those who made the ultimate sacrifice.

9. Can I participate in the campaign if I’m not in India?

While the campaign primarily focuses on activities within India, you can support it by spreading awareness, participating in local environmental initiatives, and sharing the campaign’s message globally.

10. How can I stay updated on the campaign’s activities and events?

You can visit the official Meri Maati Mera Desh website for updates and information about the campaign’s ongoing activities and events.

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